Mixcloud Signs a Long-Term Licensing Deal with Merlin

To ensure fair royalties – and avoid costly lawsuits – Mixcloud keeps unveiling new direct licensing deals.

Mixcloud has had a pretty good 2018.

Last March, the British indie long-form streaming service secured $11.5 million to expand its business around the world.  WndrCo, a media and technology holding company, led the funding round.

Last month, Mixcloud signed a multi-year direct licensing agreement with Universal Music Group (UMG).  The British streaming service had around 1.25 million curators uploading works on the platform.  It also boasted over 15 million shows, DJ sets, and podcasts.  Mixcloud has an existing licensing agreement with Warner Music Group.

Under the deal, UMG artists will receive compensation for works streamed on Mixcloud.  The move likely spared the British streaming service from a costly lawsuit….

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